Digital-студія AXAL Technology

Marketing

PPC contextual advertising

Targeted contextual advertising that works and brings profit to the site

Contextual PPC advertising

PPC (Pay-Per-Click) or contextual advertising is a tool that allows advertisers to place ads in search engines and other online platforms. This method of advertising allows you to precisely define your target audience, set a budget, and monitor results, ensuring an effective and calculated advertising campaign.

PPC advertising allows you to instantly attract the attention of your target audience to your website or product, as your ads appear directly in front of users who are looking for relevant products or services. This allows you to ensure rapid growth of traffic to your website and increase its conversion.

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Professional marketing

Advantages of PPC advertising

Targeted traffic

PPC advertising allows you to accurately determine the target audience based on geography, age, interests, and other factors, which provides your website with visitors who are really interested in your product or service.

Fast results

PPC advertising makes it possible to instantly attract the attention of the target audience, as ads appear in front of users who are actively looking for goods or services and are ready to make a purchase or perform an action.

Budget control

For contextual advertising, the manager has full control over the size of the budget for the PPC campaign. This allows you to customize the strategy to meet real-world requirements and results.

Geographical focus

Advertising allows you to target ads to specific regions or cities, which is especially important for businesses with a local focus or service.

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Website advertising: quickly, efficiently and inexpensively

Stages of contextual search advertising

Strategic planning

The first stage is to develop a contextual advertising strategy, which includes defining campaign goals, analyzing the target audience, choosing an advertising platform, and setting a budget.

Keywords and targeting

Selecting keywords and setting up targeting allows you to determine when and to whom your ads will be displayed. This is an important step to maximize the relevance of your ads.

Creating ads

At this stage, you design text or graphic ads that will grab the attention of your target audience and encourage them to take action.

Create advertising campaigns

After creating your ads, you set up advertising campaigns on the chosen platform, setting the budget, advertising periods, and other parameters.

Monitoring and analysis of results

After launching an advertising campaign, it is important to regularly monitor its effectiveness, analyze key metrics, and make the necessary adjustments to improve its performance.

Optimization and improvement

Based on the results, you improve your advertising strategy by making changes to ad copy, targeting, or campaign budget to achieve better results.

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OUR ADVANTAGES

Why choose AXAL?

Experienced

specialists

Individual

approach

High

quality

Technological

competence

Transparency and

communication

Meeting deadlines

and budget

Full marketing cycle

Additional services to PPC advertising

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